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Zwift have announced they are increasing their subscription prices which have been static since 2017.  This doesn’t really come as a surprise given the increase in subscription services and general cost of living the world over. 

For more information, Zwift have provided a detailed Question and Answer which follows:  

Q: Why is Zwift increasing the price of their subscription?

A: We’ve worked hard to keep our prices locked since 2017 despite rising inflationary pressure. Your subscription fee has allowed us to develop the platform and enhance your experience on Zwift. We’re proud of all the additional platform benefits introduced since 2017 that Zwifters now enjoy daily. From Group Workouts and Flexible Training Plans to some of our newest features, like the always-on group rides with RoboPacers, or the Climb Portal that transports you to iconic climbs from the world over. Now available to enjoy on ten worlds and two event-only maps, Zwifting has never been better.

The best is yet to come! This change will allow us to continue our commitment to bringing you even more product benefits, new features, and content experiences in the months and years to come. For a preview of some of the highlights launching over the next few months head here.

We value the support of every member of the Zwift community and hope to see you in Watopia soon. Ride On!

Q: Who is impacted by this increase?

A: The new pricing applies to both new and existing members.

Q: When is the price increase happening?

A: Updated pricing is now in effect for new subscribers. Existing monthly subscribers will pay the new price on their next billing date after 6th June while updated pricing for existing annual plan members will come into effect from their next renewal date.

Q: How much does Zwift now cost?

A: Pricing is as follows:

LocationMonthly MembershipAnnual Membership
Canada$24.99, plus applicable taxes.$249.99, plus applicable taxes.
European Union€19.99€199.99
Iceland, Norway, Switzerland€19.99, plus applicable taxes.€199.99, plus applicable taxes.
United Kingdom£17.99£179.99
United States$19.99, plus applicable taxes.$199.99, plus applicable taxes.
Rest of WorldUSD $19.99, plus applicable taxes.USD $199.99, plus applicable taxes.

Q: My subscription is currently paused, what does this mean for me?

A: If your membership is currently paused, your first payment at the new price will be on your next billing date after June 6th. For more information on pausing, visit our support site here.

Q: I don’t want to pay the new price, how can I cancel my subscription?

A: We’d love you to stay as part of the Zwift community! However, if you decide you need to cancel your subscription, you can find support here.

Additional Information

What this price increase means is that the cost of their bundles will increase. The bundle price for the Wahoo KICKR CORE and Wahoo KICKR CORE Zwift One will increase to reflect the increase in annual membership price. The revised pricing is as follows:

  • US – $ 649.99
  • EU – €  649.99
  • UK – £ 579.99